ABOUT DISPLAY OF IPHONE 4

 
 By now you should know that iPhone 4 has an all-new display, as well. Apple is calling the LED backlit, 960 x 640 IPS screen the "Retina Display" due to its high resolution and pixel density. At the same 3.5-inches as the older screens, the new display manages an insane 326ppi pixel density along with an 800:1 contrast ratio. Steve made a huge point about the science behind this technology during his keynote, claiming that the resolution of the screen essentially tops what is perceivable by the human eye. There have been some debates as to whether or not this argument holds water, but we can tell you this: to our eyes, there has never been a more detailed, clear, or viewable screen on any mobile device.

Not only are the colors and blacks deep and rich, but you simply cannot see pixels on the screen. Okay, if you take some macro camera shots or get right up in there you can make them out, but in general use, the screen is free of jaggies of any type, unless you're looking at a last-gen app that hasn't had its artwork updated. Text rendering is incredibly clear and clean -- webpages that would be line after line of pixelated content when zoomed out on a 3GS (say, Engadget or the New York Times) are completely readable on the iPhone 4, though the text is beyond microscopic. It's impressive, and doubly impressive when you look at higher-res graphics or watch 720p video on the phone -- the detail in moving images is particularly striking. What's nice is that most apps with text in them will benefit from this tech whether or not they've been updated, as long as they're using Apple's font rendering. Text in the Engadget app, for instance, looks cleaner, clearer, and much easier to read on the new iPhone.

Because Apple is using IPS and LED technology for its screen, the iPhone 4 is mercifully visible in full sunlight, and performance in low light and at extreme viewing angles are favorable. Overall, you simply won't find a better display on a phone, and that's not just lip service.

The cameras on the new iPhone are going to be a topic of much debate, since this has been an area where Apple has been slow to innovate. The 3GS sported a measly three megapixel shooter with few bells and whistles (and no flash), and while it was fine for quick snaps, it wasn't an artist's tool by any means. The company finally seems to be listening to a public that's interested in leaving the point-and-shoot at home in favor of a phone with a capable camera, by adding a five megapixel shooter to the backside of the iPhone 4 and a VGA camera up front.

Let's first take a look at the higher-res main camera. At his WWDC keynote, Jobs said that getting great looking images wasn't just about upping the camera's megapixels, but had more to do with grabbing more photons. Increase the photon count, let more light in, and your images will look better, the thought goes. So Apple's using a newer backside-illuminated sensor that's more sensitive to light in addition to upping those megapixels -- and we must say, pictures on the iPhone 4 look stunning. Our shots looked good right out of the gate, with few problems when it came to focusing or low light. With the flash on, we managed decent if somewhat blown out results (fairly common with smaller LED flashes) though impressively, the iPhone 4 was usually able to take completely useable and even handsome photos in fairly low light without the flash. It seems like that photon situation is definitely in play, because even shots taken in fairly dark lighting came out looking good. Autofocus worked well in most situations, and we were actually able to get some impressive looking macro shots (see the flowers and Penny below). In general, we'd have no trouble using the iPhone 4's camera as a stand-in for a dedicated camera. Not only did it take beautiful shots, but the A4 and iOS 4 combo have considerably sped up the time it takes to snap pictures -- it's now almost instantaneous. Otherwise, you have options for a 5x digital zoom (which produces results that look like a digital zoom) and basic on / off / auto settings for the flash. It's pretty bare bones, and we wouldn't have minded a few basic options like white balance settings -- but c'mon, this is Apple we're talking about. Luckily, the App Store is chock full of applications that improve upon the stock camera app -- we expect to see a handful of new ones that take advantage of the new sensor soon.
iPhone 4 camera shots

As far as video goes, we were definitely impressed by the 720p capture, though there are stability issues with the lens and the all-too-familiar "jellyvision" CMOS issues that tend to rear their head if you're not holding the phone very steady. Still, we can't see carrying around a Flip HD instead of just keeping this in our pocket (though as we said, we'd like to see a higher storage capacity). Everything we shot looked crisp and mostly artifact-free, and we didn't see any hiccups in the 30 FPS rate Apple claims, even in lower light. Adding iMovie to the mix for on-the-fly editing is a nice touch too (more on that in the software section). The video below was shot and edited completely in-phone, so enjoy -- and here's the raw output to download.


Around front, the VGA camera is... well, a VGA camera. It actually does a fine job of capturing your face during video calls, and worked surprisingly well in low light, but it's not going to win any prizes for being the most advanced shooter on a handset. It does provide for some interesting angle options when it comes to video shooting, and we expect a lot of people will be taking advantage of the weirdly video game-like perspective. All in all, it looks good, but it's pretty utilitarian.

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