Wednesday 15 June 2011

3D TV IN FUTURE

PANASONIC Malaysia aims to increase its market share of three-dimensional (3D) televisions in Malaysia to 20 per cent this year, driven by its latest range of Viera flat-panel Plasma, LED and LCD TVs.

Its marketing director Hidekazu Sasaki said some 10,000 units of 3D televisions were sold last year, of which Panasonic had a 15 per cent share.

"This year, our target market share is about 20 per cent," he told reporters after the launch of Panasonic Viera's range of Plasma, LED and LCD TVs in Genting Highlands yesterday.
                  
As for the Plasma, LED and LCD market share in Malaysia, Sasaki said last year, Panasonic was the number one distributor of those flat-panel TVs in Malaysia, with a 23 per cent market share.

Sasaki was confident of growth due to the pick-up in demand for 3D TVs in the country and globally.

"The 3D content software in Malaysia is picking up and increasing year by year from 15 per cent to between 18 and 20 per cent. Some of the broadcasters like ESPN and Astro are also broadcasting in 3D.

"Panasonic has been appointed as the official partner for the London's Olympic Games in 2012 whereby the company will broadcast the games in 3D. This will certainly push up demand for 3D sets," he said.

Yesterday, Panasonic unveiled its latest models.

As the demand for flat-panel television becomes stable, Panasonic Malaysia managing director Jeff Lee said 3D technology and Internet Protocol Television (IPTV) functionality will start to drive the market.

By 2014, the company expects 3D televisions to make up over 30 per cent of the global market, which is equivalent to about 90 million sets.

"Similarly, we expect 40 per cent of all televisions to have IPTV functionality in 2014. And by 2012, 3D and IPTV will be the new standards for all flat-panel televisions," he said.
If you were waiting for a reason to get a 3D TV, here it is. If you live in France, that is. Prolific French pornographer Marc Dorcel has launched the world's first video-on-demand channel featuring adult films shot in the new stereoscopic 3D format.

Already, there are more than 60 adult video specially created for this channel. And, Dorcel plans to continuously update with a new video every week. The service is available now on the French cable channel "Free."

When it comes to regular 3D movies, filmmakers always toss in a scene in which they poke something toward the screen to emphasize the 3D effect. So, use your imagination as to how porn in 3D would be different than what you're used to.

"At a time when audiences are more and more in demand and want to be able to watch what they want, where they want, we are proud to launch this VOD service dedicated to 3D, with already more than 60 programs in which realism is really… impressive," said director at Marc Dorcel productions Gregory Dorcel.
            
As of yet, we don't know of any stereoscopic 3D porn available in the US. But stay tuned. You know it's coming.
Of the estimated 300,000 3D TV sets that have been sold worldwide, 270,000 have been Samsung units, leaving other powerful companies to fight for the remaining scraps.

The sales numbers are being reported by Chosun, a newspaper based in South Korea where Samsung is headquartered. Even before the advent of new stereoscopic 3D TV sets, Samsung was the top seller of flat-panel HDTVs, but that was with an 18% market share in a highly competitive market.

The 3D arena, though, is still largely untapped, and Samsung is the only major player so far. It was the first in the world to launch a TV with the new format, in March, and it has already expanded its lineup with a new series of 3D LED sets.

Samsung is the only company that has been open about its 3D TV sales numbers. Although the only companies have not reported 3D sales, it is likely that Panasonic is in second place. With its focus on plasma sets, it currently offers the cheapest 3D TVs on the market.

LG is the only other company with a 3D set available at the moment, but its sales are estimated to be in the low thousands. Sony and Mitsubishi, among others, are still finalizing their 3D TV release plans.

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