Showing posts with label features of 3d tv.. Show all posts
Showing posts with label features of 3d tv.. Show all posts

Monday, 13 June 2011

TECHNOLOGIES OF 3D TV

Technology moves fast, doesn’t it. The interest in 3D TVs and 3D technology seen in 2010 has shown no sign of declining so far during 2011, with the major manufacturers working hard to introduce multiple new 3D TVs to their ranges. Whereas only 18 months ago you might have laughed at the idea of getting a high quality entertainment experience from watching a 3D TV at home, but now the latest breakthrough developments in technology - and the resulting improvements in picture quality and the experience itself - are bearing fruit.
                                         
The latest releases of 3D TVs from the major manufacturers are ensuring that the technology is taking its place on the ‘must have’ list of gadgets we want in our homes, with recently published surveys of US based and Middle East based TV owners showing that they rate their 3D viewing experiences very highly, with the majority reporting watching 3D TV as a positive experience.

So now seems like a great time for anyone who has been considering whether to buy a 3D TV to jump in. But if you are venturing into the world of 3D TVs for the first time you are going to find that it's not a particularly straightforward one. There are multiple manufacturers, models, sizes, display types, and a wide variation in prices. Panasonic alone have 14 new models, LG a further seven,  with displays ranging from 32 up to and over 70 inches.

The choice gets further complicated because there are different technologies involved in driving how the 3D TVs actually work. Plus you'll need to consider if it's right to wait for the recently announced Sony Playstation 3D TV or no glasses models to hit the shelves. Add to that the issues surrounding 3D glasses and the questions over what content is available to watch, and anyone would be forgiven for feeling they're facing a bewildering amount of choices.

However, as with any series of choices that look complicated, there are ways to simplify and it all becomes much clearer when you start to break them down. In this article I'll try to cover each main area you'll need to consider when trying to understand 3D TVs and the technology that drives them. Hopefully this will give you a good starting point to finding out exactly which 3D TV is right for you.

We need to start at one of the areas of 3D TVs that is the most critical to understand, so let’s tackle the technologies. Watching 3D TV requires the viewer to wear glasses, and will do until no glasses 3D TVs become commercially available. 3D TV without glasses is still some way off, and though there are models under development it could be years before one is available at the quality levels and price points of current with glasses models.

So when we look at the technology used in 3D TVs the choice you face is between active shutter and passive models. These terms actually refer to the way the 3D glasses work with the TV, and could have a huge impact on how you approach all the other choices you'll need to consider.

Passive models are a fairly new innovation, with LG Electronics causing a shake up in the market with the recent release of their LG Cinema 3D TV range. The passive 3D glasses are lightweight and cheap to buy, in fact very similar to the ones you get at the cinema. LG claim their new sets are flicker free and have significantly reduced ghosting, two of the problems which have traditionally affected the better known active shutter glasses TVs. The main drawback is that they work at half the resolution of active sets, though this does not necessarily mean that there are significant picture quality differences. LG’s 3D technology combines the image presented to the left eye with the image to the right to form one picture with the 3D effect. The passive glasses then filter the correct image to the relevant eye using by use of simple polarised lenses.

Active 3D TVs use glasses that are heavier,  more uncomfortable,  and much more expensive. Roughly a hundred times more expensive in the case of some models. They need batteries as a power source whereas the passive glasses do not. They work by using built in shutters in the glasses to display alternate frames to each eye at ultra high speed. The speed in which these alternate frames are delivered creates the 3D effect, and the shutter glasses interact with the TV by using either a built in or external synchronisation transmitter. The main benefit of active technology is that images are displayed at full HD resolution. The problems, apart from cost and discomfort, are that they can reduce brightness levels and are more prone to producing flickering images on some sets. Another issue is that some active glasses only work with the manufacturers set they're supplied with, although there are some universal makes available.

Let's not make a big deal about these issues  though, many viewers wear active glasses without problems and millions of sets have already been sold worldwide. Clearly they work, and work well.
                      
Yes, the glasses used in passive 3D TVs are cheaper and more comfortable to wear. But does this spell out the reason why you'd want to go passive rather than active? Surely quality is the overriding factor which needs the most consideration?

Well, that's not totally true. There is another difference emerging between the two technologies, and that's the potential of health issues. The way the active glasses work - by alternately showing images to left and right eyes at turn - does cause headaches and occasionally nausea for some people. The experts say this is unlikely to cause real long term damage, though it's early days still for 3D TV and we may not be absolutely certain about that for some time. The reduced flicker from passive models  does mean that headaches and are strain are less likely to be experienced.

But now to the quality. Definitely the most important factor....and the reality is that there's not much in it. The most recently released active 3D TVs from the likes of Samsung, Sony, and Panasonic have all been subject to improvements which reduce flicker and crosstalk. They look good. The LG Cinema 3D TVs have got great reviews in general, but the most telling reviews indicate that when viewed side by side with high quality active models, the active sets still just win out. For any of us who want a great 3D experience, it's clear that both active and passive 3D televisions will give us what we're looking for.

First it's a good idea to understand what these display types mean. The CNET article on 3D TVs describes gives a good basic description of LED, LCD, and plasma displays.

But for now let's look at the different types of displays from a 3D perspective.   One of the major differences is in the processing capability or speed of each type, often known as the refresh rate. Plasma 3D TVs have historically performed at higher refresh rates, though LCD and LED 3D TVs have been catching up over recent years. Recent LCD/LED models work at anywhere between 120 and 480Hz, whereas the best plasmas are now operating at anywhere up to 600Hz.

This means that Plasma 3D TVs are able to show the full range of 1080 lines of resolution to both our eyes, although the difference in quality between the two as a result of this is only important to anyone who is looking for the absolute best. For many viewers this difference in quality is not critical, and is most obvious only if you set the two different types side by side and compare them. It could become more of an issue when watching fast paced action such as sports in 3D, but with most 3D content at this stage being of the animated movie type that's not a current problem.

The biggest differences in overall quality are apparent in three main areas - crosstalk or image ghosting, depth of images, and brightness/colour levels.

Crosstalk -or ghosting as it's sometimes known - is the slight blur you'll sometimes see around the edges of 3D images, and is one of the main quality issues encountered with 3D TVs. It's very similar to the effect you see when watching 3D images without glasses, and is caused by seeing the two images (which are supposed to be delivered at slightly different times to each of you eyes separately) too close together so they partly merge into one.

You can also encounter crosstalk if the glasses are not properly synchronised with the TV. With their higher refresh rates the best of the plasma models are better at eliminating or at least significantly reducing the ghosting effect, however LG's recently released passive 3D TV models - the LG Cinema 3D TV range - perform very well in this respect as the glasses don't need to be so well synchronised with the TV.

Other positives for plasma include its ability to show depth in images and give a better or wider viewing angle. These aspects are of course hugely important in the viewing of 3D where immersion is the key to a great experience. Depth enhances this immersive quality, and the wider viewing angle gives an overall better experience to the viewer.

But when we consider brightness and colour it's the LCD/LED 3D TVs that start to come out on top. The difference here is caused because plasma TV displays tend to show darker images, though recent top if the range models have seen improvements and yet again there's not much in it when you compare the two side by side. The LCD sets do win out though when compared to the cheaper plasmas with more clear and vivid images.

As a summary, it's easy to see that in the quality stakes the plasma 3D TV sets win out in most important areas, and generally perform better than LCD/LED. And it'll be no surprise to see that it's a Panasonic Plasma 3D TV - the PVT30 - that consistently gets the best reviews and recommendations.

Without the major manufacturers we all know, there would of course be very few 3D TVs on offer. There are nine major TV manufacturers that have 3D TVs in their ranges, and a handful of other that operate on a smaller scale. Quality varies as you’d expect, though almost every manufacturer has at least one model that has attracted good reviews, either from a pricing or quality perspective. The manufacturers have cleverly engineered their 3D TV models so they sit at the top of their ranges, meaning you get a stunning quality traditional 2D HDTV at the same time as getting the option to watch in 3D too.


Finally we need to look at display size. Bigger is generally better as far as 3D TV viewing is concerned, but when considering display size you really need to think your the home environment. Room size is what counts as well as budget. You’re unlikely to get the benefits of a huge screen in a small room, so you need to make the choice based on what will fit and where you can sit in proximity to the display. Also the bigger screens tend to make small flaws in pictures more obvious the closer you sit. The ideal seating distance looks to be around 3 or 4 times the height of the TV. Getting a good balance is essential for the best viewing experience, and ideally it's best to aim to get a 3D TV that can fill your vision, but be positioned at a distance that still gives sharp and clear images. As an example, the minimum seating distance recommended by Panasonic for their 65 inch model is 8 feet.

Prices of 3D TVs are falling all the time, though of course there is a wide spread in pricing between the cheapest and the highest quality models. If you think back to the introduction of HD Tvs, initial prices of those were sometimes in the $10,000 range. That's vastly different now, with many available at less than $1000. When Samsung released the first of their plasma 3D TVs the 40 inch set cost roughly a third more than the equivalent 2D set, but now the cheapest 3D TV is very close in price to a standard 2D HD. Prices start at around $600 - $700. The new Playstation 3D TV - due to be released late in 2011 - will reportedly retail for around $500.

There are a number options for watching 3D content on your new 3D TV. These include either watching 3D Blu Ray discs via a Blu Ray Player, streamed content via 3D TV channels or 3D video on demand services, or by taking advantage of the 2D to 3D conversion capability that's built in to various 3D TV models. I don't propose to cover these in depth here, just click on any of the links for more info.


Friday, 10 June 2011

ABOUT THE GLASSES OF 3D TV



                                          
Makers are blaming disappointing sales of 3-D TVs last year in part on the bulky glasses they came with. They're trying to tackle that this year by introducing sets that work with lighter, cheaper glasses of the kind used in movie theaters.

Manufacturers don't plan to completely supplant the 3-D TVs that require the heavier, battery-powered glasses, which went on sale last year for the first time. But Samsung Electronics Co. estimates 1 million 3-D sets were sold in the U.S in 2010, far short of its initial estimate of 3 million to 4 million, and the introduction of a competing technology a year later is another sign that the first 3-D TVs didn't live up to expectations.

LG Electronics Inc. was the first major TV to announce new 3-D sets Wednesday, a day ahead of the opening of the International Consumer Electronics Show in Las Vegas. LG, a South Korean company, said it will start selling two models, a 47-inch and a 65-inch one, later this year that use the lighter, cheaper glasses. Each will include four pairs. Current 3-D sets usually include one or two pairs of the bulkier glasses; some don't include any, requiring consumers to pay about $100 per pair.

"We're meeting consumers' needs by eliminating some of the pain points" by addressing the 3-D glasses issue, said Tim Alessi, director of new product development at LG Electronics USA. "It's going to be the most comfortable viewing experience, just like going to the movies."

Vizio Inc., one of the largest sellers of TVs in the U.S. but not a leader in the high end of the market, which includes 3-D sets, announced in December that it would sell a 65-inch 3-D set with the lighter glasses.

The two types of glasses are called "active" and "passive," and each has its benefits and drawbacks.

Last year's TVs relied on active glasses, which have battery-powered shutters that alternately black out each of the eyes to create the 3-D effect. They worked with some high-end flat-panel TVs with little modification required, but they require periodic charging. They also darken the image and may make it flicker.

The lighter glasses, called passive, are not much different from polarized sunglasses. They don't cause video to flicker, and glasses from any manufacturer will work with sets from another manufacturer, or in movie theaters. They don't block as much light as the active shutters, either. However, they only work with LCD TVs that have an extra layer to the screen, and in LG's implementation, the passive glasses cut the resolution of the image in half.
                                      
Not all major manufacturers are on board with the new screen technology. Panasonic Corp., which along with Samsung pioneered 3-D TVs last year, is sticking to active glasses.

The latest PR blurb from CEA headquarters shows that, in a survey taken of 250 sales associates in retail stores, consumer enthusiasm for 3D is strong, with 50% of customers reporting a positive response to 3D technologies, and only 2% reporting a negative response.

That’s not necessarily good news. Do the math, and you’ll see that 47% of customers had no feelings about 3D TV one way or the other, or didn’t respond. (Or were distracted by their teenagers repeatedly begging Mom and Dad for an iPhone or iPod Touch.)

The CEA report does go on to say that “…While nearly 70 percent of sales associates feel well trained to answer questions about 3D, there is still consumer confusion. According to the retail associates interviewed, roughly half of consumers had some confusion about the technology.” That pretty much covers the 47% who didn’t respond positively or negatively.

And now for the devil in the details! “…For most retail associates, 3D content is pivotal. Nearly 80 percent of the associates interviewed believe sales of 3D technologies will not be strong until more 3D content is available.  Moreover, some of the most frequently asked questions by consumers revolved around the availability of 3D content. “

There’s the rub. 3D may look great in the store, but how much 3D World Cup coverage can you watch before nodding off? (Hey, did you catch Paraguay and Japan fighting to a 0-0 tie?) And there are only a couple of 3D Blu-ray discs out there that haven’t been exclusively linked up to a 3D TV bundle promotion.

DirecTV is taking some steps to solve the problem today, announcing the launch of its 24-hour 3D channel in conjunction with Panasonic at a New York City press event. That’s good news for DirecTV customers, but it’s not much help to cable or Dish Network subscribers who are currently limited to ESPN 3D.

If this seems like déjà vu all over again (apologies to Yogi Berra), it is. Remember the start of the digital TV transition in 1998, when exactly two DTV stations went on the air? (For trivia buffs, they were WRAL (CBS) in Raleigh, NC, and WFAA (ABC) in Dallas-Ft. Worth, TX.)

Set-top boxes cost about two grand. You needed component inputs on your TV that could accept the 1080i signal from the box (good luck with the 720p outputs), plus an antenna, and maybe a preamp, and a bunch of coax, and a compass to tell you where to aim the antenna.

Oh, and yes – you needed HDTV content. But there was very little of it back then, aside from some CBS prime-time programs and the ABC Saturday Night Movie. It wasn’t until four years later (2002) before most of the TV networks were carrying a majority of their evening programs and sports coverage in HD. Can 3D TV manufacturers afford to wait that long?

It’s encouraging that 70% of the sales associates interviewed by CEA felt competent enough to answer questions about 3D. But that’s not the problem, based on my experience last Sunday at Best Buy. Only two out of four 3D TV demos in the store were actually working, and one was located in the worst possible spot for a demo. The other had only one pair of working 3D glasses. How do you answer questions about 3D, when customers can’t even see a demonstration of it?

This is where a company like Sony has a leg up with their Sony Style company stores. They can ensure (and they’d better!) that potential customers get the best possible 3D demo, with a large screen LCD TV and comfortable seats positioned at the correct viewing distance. And they can put together a nice mix of live 3D (Sony is a World Cup sponsor) and clips from Sony Pictures 3D movies (think Cloudy with a Chance of Meatballs).

Samsung’s ‘experience’ store in the Time-Warner Center in New York City is also an excellent place to demo 3D. (Hmmm. Maybe Samsung should be thinking about opening their own company stores!) Alas, Panasonic has no such showcase and is at the mercy of Best Buy and Sears. And Mitsubishi (who has some of the most compelling 3D TV value propositions right now) has no 3D showcases at all. (Too bad they can’t just truck their June NYC line show around the country!)

 
Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Online Project management