3D TV TECHNOLOGY, 3D TV SPECS, 3D TV FEATURES.

For the past 15 years, Philips has been at the forefront of 3D display technology. In that time, we have developed the expertise necessary to provide 3D quality both for specialized and mass-market applications. In this backgrounder, we will show you how 3D technology works and explain why the approaches of Philips 3D Solutions are particularly effective.
                                  
The next massive breakthrough in TV technology 3D has been demonstrated by Philips. The technology which will change the way TV is viewed will deliver a massive breakthrough for advertisers and movie makers.
3D is cool!
Having a night in with your friends? There is no better way of watching the latest movies, the coolest shows, and the most important sporting events, than in an exciting 3D mode!!

3D is going to be big!
There are great opportunities for consumers, as well as business and the professional market. Just imagine what 3D can do for the visualization of your product.

3D is the next big thing!
Hollywood is already shooting some big productions in 3D. They also know that soon, everybody will want to see their favorite movie in 3D!

Grab viewers attention and bring your content alive with WoWvx technology!
Imagine what Star Wars would like on a 3D screen! It’s like being there, in a Galaxy far far away yourself! And try to resist that freshly squeezed glass of orange juice springing out of the screen!

3D is based on the way the human brain and eyes work. Because the pupils of a person’s eye are about 6.5 cm apart, each eye views a scene from a different angle and generates a unique image. The brain merges the images to create a single picture. The slight difference between the image from the right eye and the image from the left eye allows the brain to judge the depth. Stereoscopic vision is attained.

Our ability to see in 3D is about perceiving depth. How far away things are from us. A combination of several components allow our brains to perceive our 3D world around us. Perspective is one, where things further away appear smaller. But that can sometimes trick us. Close one eye and look around you. You will immediately notice that the distance of the things around you is not so obvious. If you hold up two things in front of you and move one closer and further away, you will only be able to judge which is closer by their relative sizes. Some optical illusions rely on this by having smaller than usual objects closer to you, so creating the illusion of them being further away.

Another aspect of depth perception is focus. Look at your hand outstretched with a distant background. You will see your hand in focus but the background out of focus.
                
The final component of depth perception is only available to us because we have two eyes. Because our eyes are spaced apart, each eye sees a slightly different view. Our brain combines these two slightly different scenes and gives us a sense of how far away things are. A simple way to demonstrate that to yourself is to hold one finger up at arms length. Then close each eye in turn, and notice the position of your finger compared to the distant background. With your right eye open, your finger will appear to have moved to the left relative to the background.

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3D TV IN FUTURE

PANASONIC Malaysia aims to increase its market share of three-dimensional (3D) televisions in Malaysia to 20 per cent this year, driven by its latest range of Viera flat-panel Plasma, LED and LCD TVs.

Its marketing director Hidekazu Sasaki said some 10,000 units of 3D televisions were sold last year, of which Panasonic had a 15 per cent share.

"This year, our target market share is about 20 per cent," he told reporters after the launch of Panasonic Viera's range of Plasma, LED and LCD TVs in Genting Highlands yesterday.
                  
As for the Plasma, LED and LCD market share in Malaysia, Sasaki said last year, Panasonic was the number one distributor of those flat-panel TVs in Malaysia, with a 23 per cent market share.

Sasaki was confident of growth due to the pick-up in demand for 3D TVs in the country and globally.

"The 3D content software in Malaysia is picking up and increasing year by year from 15 per cent to between 18 and 20 per cent. Some of the broadcasters like ESPN and Astro are also broadcasting in 3D.

"Panasonic has been appointed as the official partner for the London's Olympic Games in 2012 whereby the company will broadcast the games in 3D. This will certainly push up demand for 3D sets," he said.

Yesterday, Panasonic unveiled its latest models.

As the demand for flat-panel television becomes stable, Panasonic Malaysia managing director Jeff Lee said 3D technology and Internet Protocol Television (IPTV) functionality will start to drive the market.

By 2014, the company expects 3D televisions to make up over 30 per cent of the global market, which is equivalent to about 90 million sets.

"Similarly, we expect 40 per cent of all televisions to have IPTV functionality in 2014. And by 2012, 3D and IPTV will be the new standards for all flat-panel televisions," he said.
If you were waiting for a reason to get a 3D TV, here it is. If you live in France, that is. Prolific French pornographer Marc Dorcel has launched the world's first video-on-demand channel featuring adult films shot in the new stereoscopic 3D format.

Already, there are more than 60 adult video specially created for this channel. And, Dorcel plans to continuously update with a new video every week. The service is available now on the French cable channel "Free."

When it comes to regular 3D movies, filmmakers always toss in a scene in which they poke something toward the screen to emphasize the 3D effect. So, use your imagination as to how porn in 3D would be different than what you're used to.

"At a time when audiences are more and more in demand and want to be able to watch what they want, where they want, we are proud to launch this VOD service dedicated to 3D, with already more than 60 programs in which realism is really… impressive," said director at Marc Dorcel productions Gregory Dorcel.
            
As of yet, we don't know of any stereoscopic 3D porn available in the US. But stay tuned. You know it's coming.
Of the estimated 300,000 3D TV sets that have been sold worldwide, 270,000 have been Samsung units, leaving other powerful companies to fight for the remaining scraps.

The sales numbers are being reported by Chosun, a newspaper based in South Korea where Samsung is headquartered. Even before the advent of new stereoscopic 3D TV sets, Samsung was the top seller of flat-panel HDTVs, but that was with an 18% market share in a highly competitive market.

The 3D arena, though, is still largely untapped, and Samsung is the only major player so far. It was the first in the world to launch a TV with the new format, in March, and it has already expanded its lineup with a new series of 3D LED sets.

Samsung is the only company that has been open about its 3D TV sales numbers. Although the only companies have not reported 3D sales, it is likely that Panasonic is in second place. With its focus on plasma sets, it currently offers the cheapest 3D TVs on the market.

LG is the only other company with a 3D set available at the moment, but its sales are estimated to be in the low thousands. Sony and Mitsubishi, among others, are still finalizing their 3D TV release plans.

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